Enviroment : Birmingham City Council

Every age has its challenge, Ours is climate change. Birmingham, pioneer of the industrial revolution, has helped to lead a low-carbon revolution by hosting the first climate change festival. Birmingham City Council used Media Dog’s expertise to produce a film to publicize and record the occasion.
Alongside the events, exhibitions, ideas and fun, 1,500 people signed pledges to reduce their own carbon footprint by 100kg over the next 12 months; over 1,000 local school children turned up to learn about climate change and their home city; 2,000 plastic carrier bags were exchanged for bags for life; 100 items of IT equipment were recycled at one stall – and 160 people took part in a mass tai chi.
So an end to all this talk of gloom and sacrifice, and lets keep on finding new ways to create a greener, smarter, fairer and more beautiful city.

Mark